1 min readInspiration - Colour crush Colour! So simple and yet so difficult to pick that perfect combination. Today, we are indulging in exciting new combinations from some...
4 min readWhy you will love design systemsBusiness is getting complex. Most brands have a social media strategy, an online presence and a team. With so many places for the brand...
2 min readEditorial illustrators to get inspired byEditorial illustration can be found in magazines and newspapers. Now that most issues have moved from news stands to online publications,...
4 min readHow to create an effective personaThe purpose of a persona is to help your client understand their customers’ needs and wants. The more specific your persona is, the...
3 min readA/B testing - part 2: present your findsThis is part 2 of a series about A/B testing and it really only makes sense if you read them in order. Click here to read part 1. In part...
6 min readHow to run an A/B test for your design clients - part 1As a scientist gone designer, I always look for more ways to validate my ideas. It can be just for me, like speaking to the target...
3 min readWebsite Feng ShuiFeng Shui might not be real but your customer conversion definitely is. As with a cluttered house, it will stress you out, make you...
4 min readTop tools for typography loversIf you are a design nerd like me, good typography makes you happy. In celebration of curiosity and having more fun at work, here are the...
5 min readEditorial photography for beginnersEditorial photography are images commissioned by a client to fit a certain brand or article. Compared to photography meant for...
2 min read6 design books to help you grow and feel inspired Few things can have such a big impact as the right book at the right time. We are all on the prowl for new ideas, and frankly, it can be...
5 min readMastering the Mood boardMood boards have shown to increase creative freedom and are used across a wide range of fields, from designers to city planners. It is a...